Consumer goods giant JNJ to bankroll brilliant ideas in Africa

In Innovation

An American multinational medical devices, pharmaceutical and consumer goods manufacturer, Johnson & Johnson, is looking to fund to the tune of millions an unnamed number of brilliant ideas tackling consumer health challenges.

According to the website of the contest, “The Africa Innovation Challenge” is the latest initiative in the company’s many-sided approach to advancing health and innovation worldwide.

“Throughout Africa, we are looking to drive entrepreneurship and help advance promising consumer health-care solutions.”

While being in the category of either  promoting early child development and maternal health, empowering young girls, or improving family well-being in Africa, the idea submitted should be clearly innovative, is scalable, and outlines how the award would help the business  reach a critical milestone within one year, and provides a full commercialization plan.

“Chosen applicants will receive a combination of awards including funding up to US $100,000, potential lab space in Africa and/or business and technical mentoring from some of the brightest minds at Johnson & Johnson to help bring their idea to life and create meaningful change in their community or country.”


At the same time, the organisers stipulate that while the winners will be announced by the end of February next year, the deadline for submissions is January 17, 2017.

Meanwhile, founded in 1886, “the Johnson & Johnson family of companies” presence in Africa dates back more than 80 years and includes business operations, public health programmes and corporate citizenship.

Per Wikipedia, the corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries. Moreover, it is also public knowledge that “JNJ” had worldwide sales of up to 70.1 US dollars in 2015.

READ: Nigerian billionaire to fund 1000 start-ups

Their brands include numerous household names of medication and first aid supplies including Band-Aid, Tylenol medications, as well as Johnson’s baby products.

Johnson & Johnson is headquartered in New Brunswick, New Jersey, USA.


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