Why video marketing is the next big thing

In Tech

Use of video and Facebook are expected to dominate digital marketing in the year 2017 due to their high Return on Investment, a new industry report shows.

The survey in which at least 1,200 online marketing gurus were interviewed shows that at least 59% of executives would rather watch video than read text, and 64% of users that watch a video are more likely to buy a product online

It is estimated that by 2019, video will comprise of four-fifths of all internet traffic meaning that using video will help to grow your business in the year 2017 going forward.

Kenyan companies are increasingly turning to social media marketing to boost their sales and build their brands. The most used sites in Kenya being Facebook and twitter alongside Instagram and Snapchat.

Digital marketing has drastically reduced the cost of advertising especially for small companies trying to establish a foothold in the market.


Currently most of the online marketing is dominated by facebook, twitter, Instagram, Linked among others, with Facebook having the highest return on investment.

“All signs and studies point to video dominating the internet of the future,” said the report prepared by Manobyte, an internet marketing firm adding that a study from Cisco predicts that by 2019 video will comprise four-fifths of world-wide-web traffic, that’s about 80%.

READ: How she turned obesity into a business

Today’s consumer is engaged by dynamically presented information, positioning video to be a key player in your 2017 inbound marketing strategy.

People are naturally much more willing to trust someone they can actually see. When site visitors have an opportunity to see the people within the company on the homepage of the website it humanizes your brand and your business to your potential customers. It’s simple to use video data to calculate your success and ROI during an Inbound campaign.

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