Entrepreneur’s must reads

In General

Hard thing about hard things: by Ben Horowitz

This is one of the best reads for any business minded person. If you want to gain an insight into chaos of running a start-up from marketing to management. Unlike other business books it has a touch of humor in it. From quotes by Andy Grove to quotes by Nas and Rick Ross
Best quote: sometimes in business there are no Silver bullets to fix issues, you just have to use lots of lead bullets

PayPal wars: by Eric M. Jackson

This book chronicles the founding of PayPal to its IPO and finally its sale to e-Bay.It details how PayPal came to the blink of its death by relying too much on one customer to how with creativity and innovation you can reigned supreme in market competition. It also covers the chaos that come into running a start-up and how synergies save the day.
Best quote : One problem with the discipline of marketing is that everyone knows enough about it to make suggestions,but most don’t know enough to offer good advice

A man search for meaning: by Vicktor Frankl

Caught in the holocaust Victor Frankl a psychotherapist chronicles his view of the situation in the Nazi camps as a common man and on the other side as a psychotherapist(which he was by profession). He lays out what keeps a man going even in his darkest hour….a must read not only for business application but also for application in life at large.
Best quote: The one thing you can’t take away from me is the way I choose to respond to what you do to me. The last of one’s freedoms is to choose one’s attitude in any given circumstance.

Delivering happiness by Tony Hsieh (read as shey)

In any serious business the constructs of an ideal customer care service both the internal customer(employee) and the external one(client) are to be taken care of. Named as one of the best place to work and also one of the best customer service centric business Zappos founded by Tony Hseih has become the calibrator of other business to achieve customer service excellence.In this book Tony Hseih lenders it bare and tells how to achieve this.
Best quote: Envision, create, and believe in your own universe, and the universe will form around you.

Scarcity: when little means so much by Sendil Mullainathan (A Harvard behavioral economist)

Creativity is realized in the face of scarcity is a cliche however there is another side to scarcity that is hardly noticed but acts a strong gale in realizing/making of our choices. This genius professor(he acquired his phd at 26) gives a thorough perusal of effects of scarcity both the positive and negative .
Best quote: Increased engagement of attention brings about what researchers call the “subjective expansion of time” a feeling that such events last longer.

BY SAMUEL NJUGUNA, Co-founder chura.co.ke

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