This festive season, for most people, the temptation to shop online rather than elsewhere could be even greater.
In the latest turn of events, online retailers have turned the battle for shoppers to Christmas and New Year as the festive season takes centre stage.
And this is not empty rhetoric; players in the online retail segment have already rolled out enticing offers which include huge discounts and other rewards.
A case in point is Kilimall. This week it launched its Christmas campaign dubbed Timiza Ndoto which comes with price cuts of up to 70 per cent on various products.
The move follows the supergrowth in recent Black Friday sales which Kilimall managing director Robin Xie indicates were up to 300 per cent.
As a result, Mr Xie says discounts will apply to most of its products, which include smartphones, electronics, home and living and fashion products.
In particular, he says Kilimall expects more sales of smartphones TVs and fashion items during the Christmas period.
“December is a relaxed month and we expect more Kenyans to shop online”.
At the same time he notes supermarkets have traditionally dominated the retail space for years, but online outfits are invading this space to serve the tech-savvy and price-conscious shoppers looking for convenience and bargains.
Yet offline retailers are also bullish: Nakumatt, Kenya’s leading offline supermarket, is projecting a positive sales growth of up to 34 per cent through to January next year.
That not withstanding, Kilimall has also introduced redeemable shopping vouchers for individuals, companies and other organisations.
“Instead of buying the products you can get the vouchers and give to someone as a reward so they can shop for the products of their choice,” Mr Xie says. “This will work well for companies looking to reward their staff or business partners.”
BY MOSES OMUSOLO