Kenyans in love with travel now have an opportunity to do so more often, thanks to Jumia Travel.
Following the success of the 2016 Black Friday, Jumia Travel has launched another campaign dubbed “Travel Wednesday” to run every Wednesday to Friday on the company’s website.
The campaign’s main objective is to carry on readily negotiated rates referred to as “Dream Deals” with the aim of encouraging and facilitating travel through the year.
While initially a maximum of 8 such deals will run during the promotion, they will in the coming days be increased to a total of 12 running every Wednesday until Friday.
“This is designed to meet our customers’ demand to have access to affordable travel options through Jumia Travel, ” says Jumia Travel chief executive, Paul Midy.
He notes the Dream Deals on Travel Wednesday have concurrently been launched in other African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers.
They include Nigeria, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia, Ghana, and Algeria.
As in the case of Black Friday, the Dream Deals will also be co-marketed across all Jumia ecosystem in the countries they operate in.
“More than 25 per cent of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to continue working closely with our sister companies to increase the traffic of the customer, as this was the main objective of the rebranding” noted Midy.
BY MOSES OMUSOLO