When Becky Wanjiku got a call from the chief executive of Resolution Health Peter Nduati to go sell him socks, she learnt a lesson. Mr Nduati asked the price of her products and she told him Sh300. The CEO immediately told her he doesn’t buy cheap socks.
She has since re-engineered her sales around high net-worth individuals doing her research on new customers before fashioning up the sale with quality and good packaging before going for the kill.
When we met at At Anniversary Towers for this interview early today, her dress was tailored to her character, a kitenge sleeveless top with dyed short hair she used to dorn in the bank, she is not the kind to use one fits all office ware. She had come from downtown where she had been doing her deliveries.
The founder of Sox Kenya says her products are designed for confident people given they are bright colored. At first her clients are shy men who fear being laughed at for wearing different bright coloured socks in the office. She talks them out of it and there she sales.
Confidence though taken for granted is not such a common trait and is always lightly understood, you need confidence to quit a well-paying job in order to follow your heart that is what Becky Wanjiku did.
She grew up with a single mother and landed a job at First Community Bank in 2013 as lack of finances terminated her desire for a journalism degree leaving her with the cheaper option of accounting packages but her mind was always outside.
She would go to buy clothes at Gikomba market to sell to her colleagues in the office but the office was too small a market.
Her colleagues would be amazed at her bright coloured attires and sometimes shorter skirts that she says showed that she was different. She says she is not a model nor in fashion design.
When she said she was quitting banking in early 2015 which she never found interesting, her colleagues were not surprised. “Quitting is a gamble, sometimes it pays off sometimes it doesn’t, mine did, you need to do your mathematics well,” she advises. Her guardians found it weird that she was quitting a job to sell what?.
The risk taker has four people who do deliveries and a boyfriend who helps with online marketing. She says competition is growing and she is front-running the crowd to start supplying the retailers.