Agribusiness choice side hustle for Kenyan youth-report

In Agribusiness, Startup

Millennials in East Africa are turning to Agriculture as a side business, a majority have attempted to turn their side hustle into their main focus borrowing starting capital from banks and relatives.

This is according to a recent GeoPoll rapid survey among the youth In 6 African countries; Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania

What makes African Millennials tick

Agriculture tops ICT, entertainment, online business and logistics as the most popular form of side hustle for millennials in the East African Countries; Kenya, Uganda and Tanzania.

In West Africa countries; Nigeria & Ghana, the youth are into less conventional sectors than those mostly associated with the youth such as ICT, entertainment and online businesses. In South Africa, Food & Beverage is the more popular side hustle for many youth.

This is the third rapid survey in a series on what makes the African Millennials tick, their aspirations, hopes, affinity, and habits as well as get their thoughts on leadership, governance and their future in a digital age in the best way that they know how to communicate; using their mobile phones.


Apart from Uganda that has the highest number of youth whose day jobs conflict with their side hustles, millennials in other SSA countries don’t experience this dilemma with many choosing either Agriculture, food & Beverage or less conventional side jobs.

READ: Kirubi asks Kenyan youth to bet less

Interestingly, it is in Uganda where ICT is the next most popular line for side business, a very close second (20%) to Agribusiness (24.4%) among the youth.

Despite popular belief, not many young Africans have side hustles (37%). According to our survey, Nigeria has the highest number of millennials with side hustles (44.4%) followed by Kenya (40.8%). South Africa has the least with only 30%.

Knowledge gaps

There are knowledge gaps among African millennials on areas such as effective saving plans, wise investments and financial management.

READ: Fortune in beauty as Kenyan youth spend most on looks

As noted in the report, when asked, many would like to better understand asset financing, entrepreneurship and investment opportunities available in their respective countries. The preference towards commercial loans by many, underscores these needs.

In a continuing series on Sub Sahara African Millennials, we sought to find out the percentage of youth Africans with side business running as they study or work day jobs.

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