Dead in the water: Technology kills Blackberry

In Innovation

BlackBerry’s share of the global smartphone market is now 0.0% after it was left behind in the dust of high paced innovation .

In the fourth quarter of 2016, more than 432 million smartphones were sold, according to a report published on Wednesday by the research firm Gartner. Of those, just 207,900 were BlackBerry devices running its own operating system.

That gives the Canadian smartphone company a share of the overall phone market of less than a single percentage point. To be precise, it’s 0.0481%.

In contrast, a whopping 352.7 million smartphones running Google’s Android operating system were sold in Q4 2016, making up 81.7% of the market, according to Gartner. In second place is Apple’s iOS, which sold 77 million units in the quarter, with 17.9% of the overall market share.

Dead in the water

BlackBerry also sells handsets that run Android, like the DTEK60 and the Priv, which aren’t included in that 207,900 figure. But Gartner’s data confirms what we suspected: BlackBerry’s once unassailable independent phone ecosystem is dead in the water.

Huawei, Oppo and BBK accounted for 21.3 percent of smartphones sold to end users worldwide during the fourth quarter of 2016, an increase of 7.3 percentage points year on year.

“Huawei introduced Mate 9 during the quarter — within a month of Samsung discontinuing the Galaxy Note 7 — which was good timing to position it as an alternative,” said Mr. Gupta.

“Samsung’s smartphone sales started to drop in the third quarter of 2016, and the decision to discontinue the Galaxy Note 7 slowed down sales of its smartphone portfolio in the fourth quarter,” added Mr. Gupta.

“The withdrawal of the Galaxy Note 7 left a gap in its large-screen phone range.” Samsung also faced growing competition in the midtier and entry-level smartphone segments from Huawei, Oppo, BBK and Gionee, which all grew their sales each quarter.

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