Studio Mashinani to unlock talent in Machakos

In Innovation, Startup
studio mashinanistudio mashinani

The government has opened a recording studio in Machakos County dubbed Studio Mashinani to assist young people to generate content and empower themselves.

This is one of the four studios to be based in Nairobi, Mombasa, Kisumu and Machakos. Cabinet Secretary Joe Mucheru said the main aim of Studio Mashinani initiative was to help develop the creative industry at county level.

“For this to succeed let us all share for information on the Studio Mashinani to reach more people” He urged the youth to make use of the set up infrastructure to empower and benefit themselves by creating relevant content for their region.

40 Percent local content

The project aims at enhancing availability of accessible recording studios and provide self-employment opportunities for artists in the robust creative music industry, the information ministry said on its website.

The project is being driven under the Kenya Broadcasting Corporation in support of the creative industry. It is also targeted at helping  the country move towards the 40 percent local content requirement put on the local television stations.

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Last month KBC also launched a new channel Y254 which is targeting to carry content generated by the youth had been added to the airwaves and that it seeks to provide airtime to the youth for airing their materials.

Ezekiel Mutua

The event was also attended by the Kenya Film Classification Board Ezekiel Mutua and Sport and Culture Cabinet Secretary Hassan Wario.

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Performing artists Sauti Sol has reportedly hit out at the government to for stealing its idea which it had hatched last year to equip counties with recording studios adding that they had presented the idea to President Kenyatta who had instructed them to present the idea to the youth fund.

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