Mombasa Youth make Cash from Campaign Car Branding

In General

Artists and graphic designers in Mombasa County are doing a brisk business of branding campaign vehicles in the run-up to the August general election.

Politicians vying for various seats across the political divide are pulling out all the stops to draw attention and promote themselves in an attempt to endear themselves to the masses in this election season.

A spot check on Monday across the coastal city found dozens of vehicles being marked with colourful campaign posters.

The survey also revealed that scores of people were roaming around public places putting on campaign branded T-shirts and caps.

The graphic designers are also cashing in on printing campaign T-shirts as political aspirants seek to engage the people in any way they can.

Branded clothing and other paraphernalia are being used by the local politicians as leading political candidates and parties attempt to win the heart and minds of the voters.

The campaign cars adorning the murals of the aspirants for the various elective seats, party colours, leaders and symbols is a growing trend in the coastal city.

“With the upcoming political parties’ primaries and the August 8 general election our business is expected to increase as candidates strive to endear themselves to the electorate,” said Maurice Webonga, a graphic designer.

An elated Webonga further said, “This is our high season in our relatively slow business as demands from politicians eager to make high impact on voters keep on increasing.”

Tinting

He says images are printed on perforated sheets which are then applied to the cars in a process that is similar to tinting.

He said prices for branding depend on the size of a vehicle, poster and design.

Another graphic, designer Athman Ali in Majengo area says politicians prefer vehicular political branding “since it is going to be visible to many people”.

He also points out that less money is required to do the design and there is no need to rent outdoor billboards in town.

Abubakar adds that although you can’t see the vehicles through from outside, the person inside has over 90 per cent of the visibility that they would have without the branding.

According to Peter Rai of Advanced Enterprises, full branding for matatu cost Shs.21,000, a 4 Wheel drive make like Pajero is Shs.19,000 while a salon car is charged Shs.16,000.

Among the branded vehicles commonly found in the county 001 are those of top politicians such Governors Hassan Joho (Mombasa), Salim Mvurya (Kwale), Amason Kingi (Kilifi) MPs Abdulswamad Nassir (Mvita), Rashid Bedzimba (Kisauni) among a host of other aspirants.

By Mohamed Hassan(KNA)

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