Economy and Easter : Kenyans take to the beach more to ponder than to wonder

In General

Majority of capable leisure lovers in Kenya, during this Easter season, will spend the day at the beach as opposed to the bush, and spend the night in a three-star hotel.

In their short survey focusing on latest travel trends, Jumia Travel has found that despite the economic constraints faced by majority Kenyans, local tourism continues to go steady with Kenyans still ‘beach-bound’ rather than bush bound for the Easter weekend.

“The coast is still the most preferred destination (at 42 per cent), owing to the age-old notion of associating vacations with sea, sun and sand.”

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Leading on the top of the most popular beach is Bamburi at 24 per cent followed closely by Nyali at 23 per cent, with Diani taking third place at 17 per cent.

‘Bleisure’ trip destination

Nairobi (at 23 per cent) makes a perfect destination for those ending the week’s business with a ‘bleisure’ trip (leisure and business getaway), while  Naivasha and Nakuru( both third place at 20 per cent) are favored as short-haul destination by locals; easily accessed via adventurous road trips and without the hassle associated with long haul travel such as flights, and terrain driving.

Majority to seek three-star accommodation

That notwithstanding, about 34 per cent will board in a three-star establishment because, as Jumia says, being a family holiday, travelers are looking for hotels that balance between amenities, family friendly service, and cost.

“Key amenities for families include childminders, provision of extra beds and cots where need be as well as family -friendly setting.”

Another major factor cited as favoring three star stays is the provision of extra activities such as arrangements for sightseeing, park visits, sporting activities and family-oriented entertainment.

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“One-star facilities include camping sites, hostels and bed only accommodation mostly centered on basics than comfort or luxury; therefore, tending to attract the younger traveler keener on discovery and adventure rather than the hotel experience.”

Many to visit Amboseli

But as for those heading to the bush, the Amboseli National Park leads (at 29 per cent) meaning it will be visited more owing to ease of access by road and the new rains which have favored the presence of wildlife hence making it easier for animal sightings and the fact that compared to other parks, Amboseli is viewed as more exclusive and off-the-beaten-path.

“Lake Nakuru National Park takes the second position (at 22 per cent) and features as one destination with many activities to engage in while spending Easter in the Rift.”

Yet while The Aberdare National Park (at 15 per cent) comes with the advantage of self-drive, both destinations are popular for the variety of wildlife, ease of travel, and affordable family accommodation.


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