SALE: Who Could Buy the Startup You are Building?

In Startup, Success
Nation Media Group acquisition of Kenyabuzz

When one is building a startup, the journey is usually exhausting and leaves most people waiting for a reward and for many, that acquisition brings the much needed relief. Acquisitions in Kenya have been driven by big local companies and international players. The local buyers include safaricom, Nation Media Group and large banks.

Here are the most recent acquisitions that could inform who will buy the startup you are building.

Weza Tele

In 2015, Kenya’s mobility solutions company Weza Tele, founded by Hilda Moraa, was acquired by Ghana based financial services company AFB for over Sh107 million. gets bought

 In 2016 was acquired by French music video TV network TRACE TV, and has now been relaunched as TRACE Play.

Launched in 2012 as one of the first VoD providers focusing on the African market, claimed to have become one of the three largest VOD services on the African continent, alongside iROKOtv and Naspers-owned Showmax.


Nation Media Gorup early this year acquired events portal Kenyabuzz at an undisclosed amount. The startup lists events by dates, venue and location while also listing movies. Founder Alex Grubel said the acquisition was a new begning for the business. The deal is estimated to be less than Sh100 otherwise a listed a company is expected by law to have made public any acquisition above that figure.

Dynamic Data Systems

In 2014, Kenya’s mobile tech startup Dynamic Data Systems, adding more functionality in M-PESA transactions, was acquired by Safaricom. According to some sources the deal was only a partnership. The startup was a winner in Safaricom’s AppWizz contest. The terms of the deal were not disclosed.

Alternative Circle

Fintech startup Alternative Circle that helps borrowers get lower interest loans based on the credit data early this year sold a stake to an Icelandic Credit bureau Creditinfo Group for Sh103 million.


An attempt by Swiss media group Ringier to acquire gossip news portal Ghafla last year however foundered under unclear circumstances.

South Africa.

Most acquisitions in South Africa have been done by big local companies such as Naspers, MTN or Vodacom with a few external companies like VeriSign, Oracle or MasterCard.


In Nigeria, Ringier Africa Deals Group has been a key driver alongside Silvertree Internet Holdings, Interswich among others acquiring internet startups.

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