Orange Telkom has rebranded to Telkom and announced free 4G data and free whatsapp in order to break loose from its 1 per cent market share that is killing it.
Telkom CEO Aldo Mereuse said for a limited-time they will offer free 4G data service for its new LTE service available in 11 cities and towns for customers who switch to 4G SIM cards and free whatsapp on the 3G network.
“We are living in a digital era. Kenyans constantly need fast and reliable data to connect their lives. This is the reason why we are continously investing in cutting edge technology such as 4G and we are aggressively rolling out our network across the country,” said Mereuse.
The company also said it is in the process of rolling out 4G home data plan to battle it out with the other key players in the market.
Telkom has invested Sh5 billion in network expansion over the last 12 months, adding 1600 sites as part of a revamp strategy that also includes its 2G and 3G footprint.
The launch of this new consumer facing brand, comes almost 12 months after the exit of immediate former majority shareholder, the Orange Group (formerly France Telecom), when it sold its majority stake in the Kenyan telco to UK Private Equity firm, Helios Investment Partners.
“The company’s Board takes full cognisance of the historical and economic importance of Telkom to the country and to Kenyans. We are committed to gradually restoring Telkom’s relevance in Kenya’s social and economic dynamic to transform it into a viable market player in the telecommunications sector and a profitable national asset,” says Company Chair, Eddy Njoroge.
Telkom embarked on a series of transformation programmes, to address target areas that were critical for change, before the launch of the new brand: strategic investment in infrastructure and long term investment in its human capital.