Safaricom Launches Be Your Own Boss Season 2

In Inspiration, Startup

Blaze Be Your Own Boss (BYOB), Safaricom’s entrepreneurship reality show has launched season 2 to  impact more youth.

The show is Themed Greatness Requires Internal Toughness (G.R.I.T) and seeks to train and help young people build companies and nature the spirit entreprise across the country.

“We are glad that the first edition of BLAZE BYOB was a success. We now want to build on the learnings we picked to improve the second edition. Key among the changes, we will be introducing three new areas that will help participants in building successful businesses and appreciating the need to give back to the society,” said Sylvia Mulinge, Director -Consumer Business, Safaricom.

BYOB will also introduce BLAZE CSR Fridays, a session aimed at teaching the youth to give back to the society.

The creation camps aims to have 350 participants with a pre-screening in Meru where youth will have the chance to give a 5 min elevator pitch about their business ideas to a panel of category experts with an aim to impart tangible skills onto the youth.

As the final part of the Creation Camp and ahead of the summit, all participants, mentors and performing artists, will go into five pre-identified high schools and have a 1-hour mentorship session, giving out a donation as part of the CSR projects.

Jibril Blessing-producer and videographer, Njugush- Comedian and actor, Abel Mutua- content developer, Julian- musician, Wycliffe Waweru- entrepreneur and bicycle manufacturer and Caleb Karuga, an Agribusiness entrepreneur will be among the mentors at BYOB’s first regional summit scheduled for this weekend in Meru County.

The first season saw 44,000 young people under the age of 26 attend the countrywide summits.

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