If email outreach is an important part of your business, you know that getting a response (or not) can have a significant impact on your productivity and bottom line. Email outreach, after all, is the key to:
Sales: both warm and cold “calls”
Outreach as part of an influencer-marketing campaign
1. Write shorter emails.
Sending long emails — even well-written, carefully worded ones — may actually decrease your chances of getting a response. There are two main reasons this might be the case: Either the recipient just doesn’t have the time or desire to read through a lengthy email, or else he or she feels a lack of the time needed to respond in a suitably in-depth manner.
2. Learn peak email-engagement times.
To get responses to your emails, first make sure your recipients actually see and open them. One way to increase the chances of this happening is to send your emails during peak email-engagement times.
3. Give people a reason to respond.
Getting a response may be as simple as mentioning why you need them to respond.
4. Offer a no-strings-attached favor.
You’ve likely already heard of the psychological principle of reciprocity. In his well-known book, Influence: The Psychology of Persuasion, Robert Cialdini described reciprocity as our innate desire to feel indebted to those who have done something for us or given us a gift.
5. Use (appropriate) humor.
When all else fails, it doesn’t hurt to try some good old-fashioned humor. A light-hearted comment or a humorous reminder that you’re waiting for a response may be the gentle nudge the person needs.